CES 2025, the annual consumer tech conference held in Las Vegas, is upon us — and this is where you can find all of our live updates. Over the next few days, TechCrunch reporters will be on the ground giving you the latest announcements and product reveals from Samsung, Nvidia, Toyota, Sony, and more. AI will presumably be the focal point of most company’s presentations, with everything from smart home upgrades to details about the hardware powering AI in consumer devices expected to be covered extensively through the event. Beyond AI, robotics and transportation remain at the core of CES, and we may see some surprises on the show floor after the initial run of major company reveals. Follow our live updates as we share all the reveals and new hardware as it happens.
Nvidia ends CES 2025 Press Day with personal AI supercomputers
Nvidia came into CES with one of the most-anticipated events, after taking the world by storm amid the ongoing AI boom. Founder and CEO Jensen Huang kicked things off with his expected leather jacket and a slew of reveals that included a continued expansion of the company’s AI-driven ambitions.
Nvidia details means to use Apple Vision Pros to teach robots
Nvidia offered more detail on its ambitions to expand its AI footprint to robotics, revealed last year as GR00T. With the Blueprint modality, individuals can demonstrate actions using an Apple Vision Pro that can be used to educate robots on how to perform specific tasks. And yes, it came alongside a Tony Stark-esque reveal with a number of humanoid robots on a screen alongside Nvidia CEO Jensen Huang.
Sony focuses on its Afeela EV and a whole lot of anime
Sony’s recently made a point of using CES to highlight the synergies it sees between its technology arms and its presence in the entertainment industries, and 2025 was no different. The biggest hardware rundown this year was further detailing of its much-teased Afleela EV, made in partnership with Honda. The car finally has a price, starting at $89,900, with more details to come in a follow-up event tomorrow.
Nvidia partners with Toyota for next generation of vehicles
Nvidia and Toyota are joining forces to bring automated driving capabilities to a new fleet of vehicles, powered by Nvidia’s Drive AGX Orin supercomputer and DriveOS. Previously, Toyota has used two other cloud-based computer systems from Nvidia, but this marks a new focus on the automotive industry for the company, which dedicated a sizable portion of its CES keynote on what it sees as a multi-trillion dollar opportunity.